People and Organisations : Strategic Employee Resourcing and Talent Management (Lecture 02)

E-RECRUITMENT :  A FUTURISTIC SELECTION TECHNIQUE

Nowadays, companies make use of the internet to reach a large number of job seekers and hire the best talent for the company at a less cost, as compared to the physical recruitment process.The E-Recruitment, also called as Online Recruitment, is the process of hiring the potential candidates for the vacant job positions, using the electronic resources, particularly the internet. (Blakely-Gray, 2017)E-Recruitment includes the entire process of finding the prospective candidates, assessing, interviewing and hiring them, as per the job requirement. Through this, the recruitment is done more effectively and efficiently.

According to Dhamija (2012) ,there are three players in the recruitment market.

1. Job Seekers:  Active Job Seekers - Prospective candidates who frequently search for a job.Passive Job Seekers - Candidates who are not currently planning to change their jobs. But came across new job opportunities and just drop their CV on the internet.
2. Recruitment Market: The way of using recruitment method by potential employers. This is a place where job seekers and employers are interacting with each other.
3. Potential Employers: companies/ firms who employ job seekers to their job requirements.

Method of E-recruitment

Commercial Job Boards - A job board is a website that posts jobs supplied by employers. Companies have specifically listed their open positions and often accept job applications directly through the job board. They typically pay a fee to the job board to list their jobs on the site (Doyle, 2019).

Corporate web sites- The job vacancies are advertised on the world wide web (www), where the applicants attach their CV or resume, to get recognised by the potential recruiters or the employers.

Social Media - Most of the Organisations use social media to engage with candidates and prospective candidates using social media. This serves as a sourcing mechanism for just in time recruitment.

Use of Search Engine - Search engines and online resume search technologies use to search and source databases including resumes, online communities, and social networks. (Merrell, 2011).According to (Doyle, 2019) Google for Jobs, Indeed.com, LinkUp.com, and SimplyHired.com are some best Job Search Engine Sites.

Advantages & Disadvantages of E-recruitment

Cost Effective- Post ads to a very specific audience and save money. Eg : post a job ad on Facebook	Costs Can Spiral - Have to pay a subscription fee or other costs to post your vacancy depending on the online platform use.
It’s immediate - Most job posts and its replies appear in real time which help to attract more candidates or different set of candidates	Difficult to Measure Effectiveness - All online recruitment services do not provide an in-depth analysis of your posting
Bigger Audience- It helps to expose to a huge potential pool of candidates.	It’s informal - Companies perceive that online job postings using social media can give off the wrong image of their company.
It’s Easy - post a job advertisement online is clear, easy to understand and user-	Attracts Bad Candidates - Since it is easy for people to apply for jobs online, most of disqualified and unskilled people will apply through on line.
Make Job Ad More Dynamic - Company can post jobs online in an attractive manner.	Attracts Fraudulent Applicants - Some applications might be fake, in order to get information about the company or hiring officer.
Flexible & Durable - With online posts, most platforms will allow editing, updating or removing your job post whenever you wish and they will stay alive until you remove it.	High Competition - If most of companies use e-recruitment strategy, there is a high competition to select right candidates to particular position.

Figure 1 : Overcoming the Challenges of Online Recruitment

Online recruitment is a valuable tool that can be used for hiring potential candidates for a vacant job position. When developing your E-recruitment strategies , it’s important to consider all the above pros & Cons and take necessary precautions to overcome the E-recruitment challenges and it will definitely help to reach potential candidates for the organisation.

Reference

Anon., 2017. allaboutcareers. [Online] Available at: https://www.allaboutcareers.com/careers-advice/looking-for-a-job/using-job-boards [Accessed 18 August 2019].

Blakely-Gray, R., 2017. Top Echelon. [Online] Available at: https://www.topechelon.com/blog/advantages-disadvantages-online-recruitment-methods/ [Accessed 17 August 2019].

Dhamija, P., 2012. E-RECRUITMENT: A ROADMAP TOWARDS E- HUMAN RESOURCE MANAGEMENT. International Refereed Research Journal , III(3(2)), p.36.

Doyle, A., 2019. Careers. [Online] Available at: https://www.thebalancecareers.com/difference-between-a-job-board-and-a-job-search-engine-2061865 [Accessed 18 August 2019].

Merrell, J.M., 2011. smartrecruiters. [Online] Available at: https://www.smartrecruiters.com/blog/what-is-erecruiting/ [Accessed 18 August 2019].

Phillpott, S., 2019. CareerAddict. [Online] Available at: https://www.careeraddict.com/advantages-and-disadvantages-of-online-recruitment [Accessed 18 August 2019].